reSHOPPING CART

reSHOPPING CART

reSHOPPING CART

Role

2D/3D Designer

Year

2024

Category

Product Design

The reDesign Shopping Cart project connects social design with industry, aiming to create a universally usable product. Focused on enhancing the independence of visually impaired individuals during their grocery shopping.

STEP / 01

STEP / 01

STEP / 01

USER ANALYSIS

USER ANALYSIS

USER ANALYSIS

Fieldwork simulations and interviews with visually impaired shoppers mapped out severe spatial anxieties, showing how deep trolleys and rigid aisle structures lead to disorientation and avoidance.

Fieldwork simulations and interviews with visually impaired shoppers mapped out severe spatial anxieties, showing how deep trolleys and rigid aisle structures lead to disorientation and avoidance.

Fieldwork simulations and interviews with visually impaired shoppers mapped out severe spatial anxieties, showing how deep trolleys and rigid aisle structures lead to disorientation and avoidance.

STEP / 02

STEP / 02

STEP / 02

RESEARCH

RESEARCH

RESEARCH

An analysis of store layouts and historical shopping cart taxonomy identified a stagnation in cart ergonomics and exposed systemic physical flaws in traditional retail designs.

An analysis of store layouts and historical shopping cart taxonomy identified a stagnation in cart ergonomics and exposed systemic physical flaws in traditional retail designs.

An analysis of store layouts and historical shopping cart taxonomy identified a stagnation in cart ergonomics and exposed systemic physical flaws in traditional retail designs.

STEP / 03

STEP / 03

STEP / 03

CONCEPTUALIZE

CONCEPTUALIZE

CONCEPTUALIZE

Guided by Universal Design principles, sketching focused on a 360° perimeter handle that integrated a raised basket height, high-contrast red tactile cues, and an omnidirectional grip.

Guided by Universal Design principles, sketching focused on a 360° perimeter handle that integrated a raised basket height, high-contrast red tactile cues, and an omnidirectional grip.

Guided by Universal Design principles, sketching focused on a 360° perimeter handle that integrated a raised basket height, high-contrast red tactile cues, and an omnidirectional grip.

STEP / 04

STEP / 04

STEP / 04

PROTOTYPE

PROTOTYPE

PROTOTYPE

The development of high-density foam spatial models and detailed CAD assemblies prepared the design for recycled ABS injection molding and physical assembly.

The development of high-density foam spatial models and detailed CAD assemblies prepared the design for recycled ABS injection molding and physical assembly.

The development of high-density foam spatial models and detailed CAD assemblies prepared the design for recycled ABS injection molding and physical assembly.

STEP / 05

STEP / 05

STEP / 05

USER TESTING

USER TESTING

USER TESTING

In-store comparative testing, with 10 people, successfully validated a significant increase in navigation confidence, a more comfortable ergonomic posture, and effortless 360° steering control.

In-store comparative testing, with 10 people, successfully validated a significant increase in navigation confidence, a more comfortable ergonomic posture, and effortless 360° steering control.

In-store comparative testing, with 10 people, successfully validated a significant increase in navigation confidence, a more comfortable ergonomic posture, and effortless 360° steering control.

STEP / 06

STEP / 06

STEP / 06

FINALIZE & MERCHANDISE

FINALIZE & MERCHANDISE

FINALIZE & MERCHANDISE

Manufacturing optimizations and a dedicated entrance display rack resulted in a low-cost, highly scalable commercial add-on system ready for market implementation.

Manufacturing optimizations and a dedicated entrance display rack resulted in a low-cost, highly scalable commercial add-on system ready for market implementation.

Manufacturing optimizations and a dedicated entrance display rack resulted in a low-cost, highly scalable commercial add-on system ready for market implementation.

STEP / 07

STEP / 07

All Rights Reserved © Marco Sidoli

All Rights Reserved © Marco Sidoli

Designed By Emon

Designed By Emon