(re)SHOPPING CART
(re)SHOPPING CART
(re)SHOPPING CART
Role
Junior Designer
Year
2022
Category
Product Design
The reDesign Shopping Cart project connects social design with industry, aiming to create a universally usable product. Focused on enhancing the independence of visually impaired individuals during their grocery shopping.
STEP / 01
STEP / 01
STEP / 01
USER ANALYSIS
USER ANALYSIS
USER ANALYSIS
Fieldwork simulations and interviews with visually impaired shoppers mapped out severe spatial anxieties, showing how deep trolleys and rigid aisle structures lead to disorientation and avoidance.
Fieldwork simulations and interviews with visually impaired shoppers mapped out severe spatial anxieties, showing how deep trolleys and rigid aisle structures lead to disorientation and avoidance.
STEP / 02
STEP / 02
STEP / 02
RESEARCH
RESEARCH
RESEARCH
An analysis of store layouts and historical shopping cart taxonomy identified a stagnation in cart ergonomics and exposed systemic physical flaws in traditional retail designs.
An analysis of store layouts and historical shopping cart taxonomy identified a stagnation in cart ergonomics and exposed systemic physical flaws in traditional retail designs.
STEP / 03
STEP / 03
STEP / 03
CONCEPTUALIZATION
CONCEPTUALIZATION
CONCEPTUALIZATION
Guided by Universal Design principles, sketching focused on a 360° perimeter handle that integrated a raised basket height, high-contrast red tactile cues, and an omnidirectional grip.
Guided by Universal Design principles, sketching focused on a 360° perimeter handle that integrated a raised basket height, high-contrast red tactile cues, and an omnidirectional grip.
STEP / 04
STEP / 04
STEP / 04
PROTOTYPING
PROTOTYPING
PROTOTYPING
The development of high-density foam spatial models and detailed CAD assemblies prepared the design for recycled ABS injection molding and physical assembly.
The development of high-density foam spatial models and detailed CAD assemblies prepared the design for recycled ABS injection molding and physical assembly.
STEP / 05
STEP / 05
STEP / 05
USER TESTING
USER TESTING
USER TESTING
In-store comparative testing, with 10 people, successfully validated a significant increase in navigation confidence, a more comfortable ergonomic posture, and effortless 360° steering control.
In-store comparative testing, with 10 people, successfully validated a significant increase in navigation confidence, a more comfortable ergonomic posture, and effortless 360° steering control.
STEP / 06
STEP / 06
STEP / 06
FINALIZATION & MERCHANDISE
FINALIZATION & MERCHANDISE
FINALIZATION & MERCHANDISE
Manufacturing optimizations and a dedicated entrance display rack resulted in a low-cost, highly scalable commercial add-on system ready for market implementation.
Manufacturing optimizations and a dedicated entrance display rack resulted in a low-cost, highly scalable commercial add-on system ready for market implementation.
See more works
See more works
All Rights Reserved © Marco Sidoli
All Rights Reserved © Marco Sidoli