SAMSUNG ADVANCE PRODUCT
SAMSUNG ADVANCE PRODUCT
SAMSUNG ADVANCE PRODUCT
Role
Core Designer
Year
2024 to Present
Category
Product Design
As an industrial designer, I shape future wearables and domestic appliances where advanced technology feels natural. I design physical products that bridge hardware, materials, and AI—turning complex digital features into intuitive, tactile experiences that fit seamlessly into daily life.
STEP / 01
STEP / 01
STEP / 01
RESEARCH (AI Acceleration)
RESEARCH (AI Acceleration)
RESEARCH (AI Acceleration)
My process begins with a deep dive into the competitive landscape, combining traditional market research, literature investigation and international fair exploration with AI-driven analysis to structure data and uncover key insights.
My process begins with a deep dive into the competitive landscape, combining traditional market research, literature investigation and international fair exploration with AI-driven analysis to structure data and uncover key insights.
STEP / 02
STEP / 02
STEP / 02
USER ANALYSIS (Human Beyond the Screen)
USER ANALYSIS (Human Beyond the Screen)
USER ANALYSIS (Human Beyond the Screen)
I research diverse user habits and routines to map out real-world behaviors. Adopting a human-centered lens, I uncover core friction points across different user groups. By using AI to cluster these insights, I define clear physical design constraints that guarantee functional precision and emotional connection.
I research diverse user habits and routines to map out real-world behaviors. Adopting a human-centered lens, I uncover core friction points across different user groups. By using AI to cluster these insights, I define clear physical design constraints that guarantee functional precision and emotional connection.
STEP / 03
STEP / 03
STEP / 03
DATA ANALYSIS (Visual Storytelling)
DATA ANALYSIS (Visual Storytelling)
DATA ANALYSIS (Visual Storytelling)
I transform raw data and research into a compelling design narrative through visual storytelling. This involves using AI-driven visualization tools to create lifestyle scenarios, which helps stakeholders clearly see the product's value and contextual relevance.
I transform raw data and research into a compelling design narrative through visual storytelling. This involves using AI-driven visualization tools to create lifestyle scenarios, which helps stakeholders clearly see the product's value and contextual relevance.
STEP / 04
STEP / 04
STEP / 04
CONCEPTUALIZATION (3D model, Rendering & AI Explore)
CONCEPTUALIZATION (3D model, Rendering & AI Explore)
CONCEPTUALIZATION (3D model, Rendering & AI Explore)
I translate a wide range of ideas into quick 3D concepts to explore form and utility. Here, renders are kept loose and functional—focusing on rapid visualization rather than polished final details. This agile approach helps me quickly evaluate different layout options, test physical proportions, and build a clear, intuitive understanding of the design.
I translate a wide range of ideas into quick 3D concepts to explore form and utility. Here, renders are kept loose and functional—focusing on rapid visualization rather than polished final details. This agile approach helps me quickly evaluate different layout options, test physical proportions, and build a clear, intuitive understanding of the design.
STEP / 05
STEP / 05
STEP / 05
PROTOTYPING (Rapid Fabrication & Validation)
PROTOTYPING (Rapid Fabrication & Validation)
PROTOTYPING (Rapid Fabrication & Validation)
I quickly bring concepts to life using hands-on physical prototypes. Moving rapidly from basic mockups to 3D printing, I build rough models early to test dimensions, proportions, and ergonomics. This hands-on process allows me to evaluate scale and physical interactions, ensuring the design is functionally sound long before finalizing details.
I quickly bring concepts to life using hands-on physical prototypes. Moving rapidly from basic mockups to 3D printing, I build rough models early to test dimensions, proportions, and ergonomics. This hands-on process allows me to evaluate scale and physical interactions, ensuring the design is functionally sound long before finalizing details.
STEP / 06
STEP / 06
STEP / 06
FINALIZATION (Engineering Alignment & DFM)
FINALIZATION (Engineering Alignment & DFM)
FINALIZATION (Engineering Alignment & DFM)
I finalize the design for both the factory floor and the screen. Collaborating with engineers to secure DFM and production feasibility, I simultaneously develop photorealistic renders and animations that bring the final materials and details to life. This ensures a seamless transition from validated physical prototype to market-ready product.
I finalize the design for both the factory floor and the screen. Collaborating with engineers to secure DFM and production feasibility, I simultaneously develop photorealistic renders and animations that bring the final materials and details to life. This ensures a seamless transition from validated physical prototype to market-ready product.
*Disclaimer: all the images and intellectual property of this project belong to Samsung Electronics
See more works
See more works
All Rights Reserved © Marco Sidoli
All Rights Reserved © Marco Sidoli