Milano Design Week 2026

Milano Design Week 2026

Milano Design Week 2026

DesignSamsung.com

Role

Junior Designer

Year

2024

Category

Product Design

My role explores the intersection of advanced technology and physical intuition, aiming to give natural, human interaction to complex digital capabilities. By translating cold technical specs into premium tactile experiences, the design establishes an emotional connection between the user and the device through thoughtful craftsmanship and physical touchpoints. Ultimately, I defines a cohesive, premium brand identity where technology ceases to feel like a digital screen and instead becomes a seamless, natural extension of the physical environment.

STEP / 01

STEP / 01

STEP / 01

RESEARCH (AI Acceleration)

RESEARCH (AI Acceleration)

RESEARCH (AI Acceleration)

My process begins with a deep dive into the competitive landscape, combining traditional market research, literature investigation and international fair exploration with AI-driven analysis to structure data and uncover key insights.

My process begins with a deep dive into the competitive landscape, combining traditional market research, literature investigation and international fair exploration with AI-driven analysis to structure data and uncover key insights.

My process begins with a deep dive into the competitive landscape, combining traditional market research, literature investigation and international fair exploration with AI-driven analysis to structure data and uncover key insights.

STEP / 02

STEP / 02

STEP / 02

USER ANALYSIS (Human Factors Beyond the Screen)

USER ANALYSIS (Human Factors Beyond the Screen)

USER ANALYSIS (Human Factors Beyond the Screen)

I research diverse user habits and routines to map out real-world behaviors. Adopting a human-centered lens, I uncover core friction points across different user groups. By using AI to cluster these insights, I define clear physical design constraints that guarantee functional precision and emotional connection.

I research diverse user habits and routines to map out real-world behaviors. Adopting a human-centered lens, I uncover core friction points across different user groups. By using AI to cluster these insights, I define clear physical design constraints that guarantee functional precision and emotional connection.

I research diverse user habits and routines to map out real-world behaviors. Adopting a human-centered lens, I uncover core friction points across different user groups. By using AI to cluster these insights, I define clear physical design constraints that guarantee functional precision and emotional connection.

STEP / 03

STEP / 03

STEP / 03

DATA ANALYSIS (Visual Storytelling)

DATA ANALYSIS (Visual Storytelling)

DATA ANALYSIS (Visual Storytelling)

I transform raw data and research into a compelling design narrative through visual storytelling. This involves using AI-driven visualization tools to create lifestyle scenarios, which helps stakeholders clearly see the product's value and contextual relevance.

I transform raw data and research into a compelling design narrative through visual storytelling. This involves using AI-driven visualization tools to create lifestyle scenarios, which helps stakeholders clearly see the product's value and contextual relevance.

I transform raw data and research into a compelling design narrative through visual storytelling. This involves using AI-driven visualization tools to create lifestyle scenarios, which helps stakeholders clearly see the product's value and contextual relevance.

STEP / 04

STEP / 04

STEP / 04

STEP / 05

STEP / 05

STEP / 05

STEP / 06

STEP / 06

STEP / 06

STEP / 07

STEP / 07

Disclaimer: all the images and intellectual property of this project belong to Samsung Electronics

All Rights Reserved © Marco Sidoli

All Rights Reserved © Marco Sidoli

Designed By Emon

Designed By Emon