SYNAPSE PARFUME
SYNAPSE PARFUME
SYNAPSE PARFUME
Role
2D/3D Designer
Year
2024
Category
Product Design
A fragrance like a memory, a connection between every sense, where colors have sound and form, and thoughts possess substance and essence. Defining the uniqueness through a play of layering, where fragrances come to life by blending together. The concept of layering evolves and finds expression in a line of perfumes designed to create infinite emotions.
STEP / 01
STEP / 01
STEP / 01
RESEARCH
RESEARCH
RESEARCH
My process began with a thorough perfume packaging audit and material benchmarking to understand current luxury market trends. This deep exploration led to the selection of eco-resin and specialized casting techniques as the ideal mediums to communicate the abstract, sensory concept of fragrance layering.
My process began with a thorough perfume packaging audit and material benchmarking to understand current luxury market trends. This deep exploration led to the selection of eco-resin and specialized casting techniques as the ideal mediums to communicate the abstract, sensory concept of fragrance layering.
My process began with a thorough perfume packaging audit and material benchmarking to understand current luxury market trends. This deep exploration led to the selection of eco-resin and specialized casting techniques as the ideal mediums to communicate the abstract, sensory concept of fragrance layering.
STEP / 02
STEP / 02
STEP / 02
USER ANALYSIS
USER ANALYSIS
USER ANALYSIS
Through targeted user interviews, I investigated the rituals of luxury, tactile experiences, and personalization. The insights revealed a strong consumer desire for bespoke individuality, proving that subtle, organic material "imperfections" could elevate the product's premium feel.
Through targeted user interviews, I investigated the rituals of luxury, tactile experiences, and personalization. The insights revealed a strong consumer desire for bespoke individuality, proving that subtle, organic material "imperfections" could elevate the product's premium feel.
Through targeted user interviews, I investigated the rituals of luxury, tactile experiences, and personalization. The insights revealed a strong consumer desire for bespoke individuality, proving that subtle, organic material "imperfections" could elevate the product's premium feel.
STEP / 03
STEP / 03
STEP / 03
CONCEPTUALIZE
CONCEPTUALIZE
CONCEPTUALIZE
Through expressive form sketching, rigorous color overlay testing, and 3D modeling, I defined the physical essence of the perfume line. This phase focused on developing unique bottle’s cap geometries that visually and physically represented the concept of layering through overlapping colors and materials.
Through expressive form sketching, rigorous color overlay testing, and 3D modeling, I defined the physical essence of the perfume line. This phase focused on developing unique bottle’s cap geometries that visually and physically represented the concept of layering through overlapping colors and materials.
Through expressive form sketching, rigorous color overlay testing, and 3D modeling, I defined the physical essence of the perfume line. This phase focused on developing unique bottle’s cap geometries that visually and physically represented the concept of layering through overlapping colors and materials.
STEP / 04
STEP / 04
STEP / 04
PROTOTYPING
PROTOTYPING
PROTOTYPING
To bring the concept to life, I collaborated directly with industry leaders Meba and Bormioli SpA. This technical partnership successfully translated digital concepts into physical reality, producing bespoke eco-resin caps, premium glass bottles, and cohesive physical packaging.
To bring the concept to life, I collaborated directly with industry leaders Meba and Bormioli SpA. This technical partnership successfully translated digital concepts into physical reality, producing bespoke eco-resin caps, premium glass bottles, and cohesive physical packaging.
To bring the concept to life, I collaborated directly with industry leaders Meba and Bormioli SpA. This technical partnership successfully translated digital concepts into physical reality, producing bespoke eco-resin caps, premium glass bottles, and cohesive physical packaging.
STEP / 05
STEP / 05
STEP / 05
FINALIZATION & MERCHANDING
FINALIZATION & MERCHANDING
FINALIZATION & MERCHANDING
I finalized the project by establishing a comprehensive brand identity, a sensory-rich narrative, and a dedicated retail environment. The final deliverables included complete brand guidelines and an in-store display stand designed to immerse consumers in the layering experience.
I finalized the project by establishing a comprehensive brand identity, a sensory-rich narrative, and a dedicated retail environment. The final deliverables included complete brand guidelines and an in-store display stand designed to immerse consumers in the layering experience.
I finalized the project by establishing a comprehensive brand identity, a sensory-rich narrative, and a dedicated retail environment. The final deliverables included complete brand guidelines and an in-store display stand designed to immerse consumers in the layering experience.
STEP / 06
STEP / 06
STEP / 06
STEP / 07
STEP / 07
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