Marco Sidoli
Marco Sidoli
Marco
Sidoli
[Product Designer]
[Product Designer]
[Product Designer]
I am a product designer who moves between precision and emotion - where industrial thinking meets human experience. My foundation in industrial design taught me to shape ideas that endure, while my international journey nurtured a culturally aware, adaptive creativity.
I am a product designer who moves between precision and emotion - where industrial thinking meets human experience. My foundation in industrial design taught me to shape ideas that endure, while my international journey nurtured a culturally aware, adaptive creativity.
I am fascinated by how materials, light and texture evoke emotions, and how products can bridge technology and craftsmanship — giving modern systems a tangible, human presence.
I am fascinated by how materials, light and texture evoke emotions, and how products can bridge technology and craftsmanship — giving modern systems a tangible, human presence.
My goal is to create objects that feel alive: thoughtful, honest and quietly innovative, where emotion meets precision in everyday life.
My goal is to create objects that feel alive: thoughtful, honest and quietly innovative, where emotion meets precision in everyday life.
My goal is to create objects that feel alive: thoughtful, honest and quietly innovative, where emotion meets precision in everyday life.
+6
+6
+6
Years
Years
Years
Exper.
Exper.
Exper.
Working at:
Working at:
Working at:
Design methodology
Human-Centered Design
Human-Centered Design
While structured, my process is inherently non-linear. Using the Double Diamond, I loop dynamically through phases to translate real-time user insights into precise, emotionally resonant physical products.
( 01 )
Research
Gathering macro-level context and domain knowledge through desktop research, international trade fairs, and academic literature review.
Discover (Divergent)
( 02 )
USER ANALYSIS
Engaging directly with real people to understand behaviors, physical interactions, and unarticulated needs.
Discover (Divergent)
( 03 )
DATA ANALYSIS
Transforming raw qualitative user feedback into structured visual insights and user storytelling as a diver, to set the project’s constraints.
Define (Convergent)
( 04 )
CONCEPTUALIZATION
I explore multiple form directions through rapid sketching, spatial wireframing, 3D Modelling and visual generative AI tools.
Develop (Divergent)
( 05 )
PROTOTYPING
Giving form through physical mockups, from low-fidelity cardboard, foam, and clay models to high-fidelity 3D-printed functional prototypes.
Discover (Divergent)
( 06 )
USER TESTING
Observing and interviewing users as they interact with physical prototypes and/or immersive VR experience.
Deliver / Iterate (Convergent)
( 07 )
FINALIZATION
Collaborating with engineers and suppliers, I refine CAD geometry, optimize component assembly alongside with renders and animations for production visualization.
Deliver (Convergent)
( 01 )
Research
Gathering macro-level context and domain knowledge through desktop research, international trade fairs, and academic literature review.
Discover (Divergent)
( 02 )
USER ANALYSIS
Engaging directly with real people to understand behaviors, physical interactions, and unarticulated needs.
Discover (Divergent)
( 03 )
DATA ANALYSIS
Transforming raw qualitative user feedback into structured visual insights and user storytelling as a diver, to set the project’s constraints.
Define (Convergent)
( 04 )
CONCEPTUALIZATION
I explore multiple form directions through rapid sketching, spatial wireframing, 3D Modelling and visual generative AI tools.
Develop (Divergent)
( 05 )
PROTOTYPING
Giving form through physical mockups, from low-fidelity cardboard, foam, and clay models to high-fidelity 3D-printed functional prototypes.
Discover (Divergent)
( 06 )
USER TESTING
Observing and interviewing users as they interact with physical prototypes and/or immersive VR experience.
Deliver / Iterate (Convergent)
( 07 )
FINALIZATION
Collaborating with engineers and suppliers, I refine CAD geometry, optimize component assembly alongside with renders and animations for production visualization.
Deliver (Convergent)
( 01 )
Research
Gathering macro-level context and domain knowledge through desktop research, international trade fairs, and academic literature review.
Discover (Divergent)
( 02 )
USER ANALYSIS
Engaging directly with real people to understand behaviors, physical interactions, and unarticulated needs.
Discover (Divergent)
( 03 )
DATA ANALYSIS
Transforming raw qualitative user feedback into structured visual insights and user storytelling as a diver, to set the project’s constraints.
Define (Convergent)
( 04 )
CONCEPTUALIZATION
I explore multiple form directions through rapid sketching, spatial wireframing, 3D Modelling and visual generative AI tools.
Develop (Divergent)
( 05 )
PROTOTYPING
Giving form through physical mockups, from low-fidelity cardboard, foam, and clay models to high-fidelity 3D-printed functional prototypes.
Discover (Divergent)
( 06 )
USER TESTING
Observing and interviewing users as they interact with physical prototypes and/or immersive VR experience.
Deliver / Iterate (Convergent)
( 07 )
FINALIZATION
Collaborating with engineers and suppliers, I refine CAD geometry, optimize component assembly alongside with renders and animations for production visualization.
Deliver (Convergent)
Career
Career
My Experience
My Experience
Design skill
Human-Centered Design
Design Strategy
UX/UI
Trend Analysis & Benchmarking
3D Modeling
Ergonomics & CMF
Physical Prototyping
VR/AR User Testing
Storytelling & Visual Communication
3D Printing
Keyshot & Blender
DFM
Soft Skills
Cross-collaboration
Project Managment & Problem Solving
Proactive mindset
tools
Rhinoceros
Cinema 4D & Keyshot
Adobe Suite
AI Softwares
Work experience
Samsung Design Europe
Samsung Design Europe
2024 — Present
2024 — Present
Product Designer
Product Designer
Strategic Form Exploration: Work as advanced product strategy team, developing design concepts for future products that balance form, interaction, and user experiences.
AI & Physical Interaction: Translate digital intelligence into physical form, designing subtle, tactile interactions that makes AI feels intuitive and natural beyond the screen.
Research to Manufacturability: Translate early strategic research and user insights into physical concepts, handling everything from initial sketches to physical prototypes.
Cross-Functional Collaboration: Collaborate closely with R/D partner to optimize concepts and bring proposals into industrial reality.
Strategic Form Exploration: Work as advanced product strategy team, developing design concepts for future products that balance form, interaction, and user experiences.
AI & Physical Interaction: Translate digital intelligence into physical form, designing subtle, tactile interactions that makes AI feels intuitive and natural beyond the screen.
Research to Manufacturability: Translate early strategic research and user insights into physical concepts, handling everything from initial sketches to physical prototypes.
Cross-Functional Collaboration: Collaborate closely with R/D partner to optimize concepts and bring proposals into industrial reality.
Gio Tirotto Design Studio
Gio Tirotto Design Studio
2021-2024
2021-2024
Junior Product Designer
Junior Product Designer
End-to-End Design Cycle: Contributed to the full design development cycle across commercial and experimental projects, moving from initial research through to prototype realization.
Advanced Visuals & Testing: Developed 3D models, material studies, and AI-assisted visuals alongside VR experiences to enhance user testing for international clients.
Manufacturing Alignment: Collaborated directly with manufacturing partners to align design intent with production constraints.
End-to-End Design Cycle: Contributed to the full design development cycle across commercial and experimental projects, moving from initial research through to prototype realization.
Advanced Visuals & Testing: Developed 3D models, material studies, and AI-assisted visuals alongside VR experiences to enhance user testing for international clients.
Manufacturing Alignment: Collaborated directly with manufacturing partners to align design intent with production constraints.
EuroBearings
EuroBearings
2014-2018
2014-2018
Mechanical Designer
Mechanical Designer
Mechanical Design & Quality Control: Collaborated closely with engineering teams, using 3D modeling and parametric CAD software throughout the product design process.
Structural Material Strategy: Analytical understanding how materials behave under mechanical constraint to optimize design workflow.
Mechanical Design & Quality Control: Collaborated closely with engineering teams, using 3D modeling and parametric CAD software throughout the product design process.
Structural Material Strategy: Analytical understanding how materials behave under mechanical constraint to optimize design workflow.
Education
Designskolen Kolding
(Denmark)
Designskolen Kolding
(Denmark)
2022 - 2024
2022 - 2024
Master’s Degree in Human-Centered Design
Master’s Degree in Human-Centered Design
Universal Design Scholarship
Danmarks Nationalbank Best Project Prize
Universal Design Scholarship
Danmarks Nationalbank Best Project Prize
Università degli Studi di Ferrara (Italy)
Università degli Studi di Ferrara (Italy)
2018 - 2021
2018 - 2021
Bachelor’s Degree in Industrial Product Design
Bachelor’s Degree in Industrial Product Design
Eramus+ İstanbul Teknik Üniversitesi // 2019 - 2020
Eramus+ İstanbul Teknik Üniversitesi // 2019 - 2020
Design skill
Human-Centered Design
Design Strategy
UX/UI
Trend Analysis & Benchmarking
3D Modeling
Ergonomics & CMF
Physical Prototyping
VR/AR User Testing
Storytelling & Visual Communication
3D Printing
Keyshot & Blender
DFM
Soft Skills
Cross-collaboration
Project Managment & Problem Solving
Proactive mindset
tools
Rhinoceros
Cinema 4D & Keyshot
Adobe Suite
AI Softwares
Projects
Projects
Index Of Work
Index Of Work
Testimonial
“
“
His flexibility and adaptability to new situations were evident throughout our collaboration, especially during his master's thesis project. If I were to describe Marco in three words, they would be innovative, collaborative, and resilient.
Gio Tirotto
Director, Gio Tirotto Design Studio
“
“
Marco is a very precise and organized designer with good experience in power generation components design. I worked with him 2 years, and it was nice to appreciate his flexibility and capacity to adapt to new situations every time.
Luca Gorasso
CEO, Manifattura Catene Viganò
Publications
